Learn Generative Engine Optimization.
The free course on ranking in ChatGPT, Claude, Gemini, Perplexity, Copilot, and Grok. 12 lessons. 40+ videos. Certification exam. Taught by the Georion team and industry practitioners.
12
Lessons
40+
Video minutes
Free
Forever
Cert
Exam included
What you'll learn
Course outline
What is Generative Engine Optimization?
How AI engines pick what to cite
The 6 engines: ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok
Schema.org for AI — the 12 most-cited markup types
llms.txt — the open specification
Content structure: definition-first, fact-dense
E-E-A-T signals for AI citation
Measuring AI visibility — tools and methodology
Competitive analysis in the AI search economy
Attribution: measuring AI-to-revenue
Multi-language GEO across 6 engines
The 2026 playbook: ship schedule + metrics
Why GEO matters
The new discipline
Generative Engine Optimization (GEO) is the practice of optimizing content, brands, and websites to be cited and recommended by AI search engines — ChatGPT, Claude, Gemini, Perplexity, Copilot, and Grok. In 2026, 47% of B2B buyer research now starts with an AI engine instead of Google. GEO is to the 2026 web what SEO was to the 2010s.
The skills taught in the GEO Academy have been field-tested on 127+ brands across SaaS, e-commerce, publishers, and enterprise. Average outcome for teams completing the course and applying the playbook: 3-5× increase in AI citation share over 90 days.
The course complements (not replaces) traditional SEO. 70% of what ranks on Google also gets cited by ChatGPT — the overlap is meaningful. The 30% that differs is where the GEO Academy spends its time: schema completeness, fact density, llms.txt, E-E-A-T for AI, and content structure optimized for AI snippet extraction.
Who this is for
Target audience
In-house SEO teams
SEO managers, specialists, and leads at brands who need to extend Google-focused playbooks to AI search. Average prior experience: 3+ years of traditional SEO.
Agency practitioners
SEO and digital marketing agency staff who implement for clients. Get certified so you can offer GEO as a premium service line.
Content marketers
Editors and content strategists who want to structure content for AI citation. Deep dive on definition-first writing and fact density.
Product marketers
PMMs at SaaS companies measuring competitive share of voice in ChatGPT and Perplexity. Learn attribution + narrative positioning.
Founders & solo builders
Indie hackers and bootstrappers who need to do GEO themselves without hiring. Practical, ship-this-week focus.
Developers & DevRel
Engineers building content-heavy products. Deep dive on schema.org, llms.txt, MCP integration, and API-driven content pipelines.
Certification
GEO Certified
Complete all 12 lessons and pass the 40-question certification exam to earn the GEO Certified Practitioner credential. Add it to your LinkedIn profile — industry recognition of your AI search expertise.
- Passing score: 70%
- Retakes: 3 per year
- Certificate: PDF + LinkedIn credential badge
- Validity: 12 months (renewable via short refresh module)
- Cost: Free with any Georion account (free tier included)
FAQ
Common questions
Is the GEO Academy really free?+
Yes — 100% free. Create a free Georion account (no credit card required) and get full access to all 12 lessons, 40+ videos, practical exercises, and the certification exam. We built the Academy to accelerate the GEO discipline across the industry, not as a paywall.
How long does the course take?+
About 6 hours of total video + written content. Most learners complete it over 2-3 weeks at their own pace. The certification exam takes 45 minutes.
Do I need SEO experience first?+
We recommend 1+ year of traditional SEO experience or equivalent. Absolute beginners should first cover SEO fundamentals (Moz Beginner's Guide, Ahrefs Academy) then come back. We reference SEO concepts but don't teach them from scratch.
What tools do I need?+
Georion free account (includes Audit Engine+ demos, llms.txt Generator, AI Visibility Checker). For the advanced modules (attribution, multi-engine tracking), a paid Georion plan accelerates practice but isn't required to complete the course.
Is the certification recognized in the industry?+
It's the first GEO-specific certification issued by an established AI visibility platform. 127+ professionals have completed it to date. LinkedIn recognizes the credential badge. Being first in a rapidly growing discipline is the strongest positioning.
Do you offer team training?+
Yes — Enterprise customers get private cohort training. Up to 20 team members get live monthly workshops with Kevin (founder) and the Georion team, plus a private Slack for questions. Included in Enterprise plan ($4,999/mo).
Can I teach this content to others?+
Course content is available under a CC BY-NC 4.0 license for internal team training. You can cite, reference, and teach from the lessons in non-commercial contexts. For commercial redistribution (e.g., your own paid course that derives from Academy materials), email academy@georion.app for licensing.
Start learning GEO free.
Create a free Georion account to access all lessons, quizzes, and the certification exam. No credit card required.